Here’s the truth: If you want results, you don’t need another online course. You need action.
There comes a point for almost every entrepreneur where it takes more than a collection of one-size-fits-all videos to meet your goals.
That’s why Partnership Accelerator is a high-touch, limited program where you can get the hands-on guidance, 1:1 feedback, and accountability you need in order to make a big leap fast.
For 4 weeks, we will personally walk you and a small group of 49 other entrepreneurs through identifying your ideal partners, booking your first partnership, and setting up a recurring system that gets your business in front of thousands of your future customers.
Each week we’ll focus on one specific deliverable that will bring you closer to landing your partnership.
This will be nothing like typical online training, where you spend most of the time learning instead of executing. In Partnership Accelerator, you will be 100% focused on doing.
And that goes for me too! Along the way, we’ll dive deep into the nitty-gritty details of your business, put on our VP of Marketing hat, and give you the 1:1 feedback you need to succeed.
Your Partnership Accelerator Dashboard:
a place to take action, not just watch videos
After I’ve gotten to know your business, our coaching team will identify your first potential partner and give you a detailed brief on the exact type of partnership you should pursue with them. But we won’t stop there, we will even draft the initial pitch email you will send them, so you’ll be able to generate instant momentum.
Every week, we’ll meet on 3 live calls designed to do one thing: get stuff done. This is where we’ll get you started on your action steps for the week, answer questions, and help you work through any challenges you encounter.
You’ll complete 1 “bite-sized” project that will move you closer to the ultimate goal every week. In addition to the work you accomplish on the group calls, you’ll also get a detailed walkthrough doc that shows you how to complete everything step-by-step.
Sitting alone at your computer watching course videos in silence doesn’t work. The 50 members of your Partnership Accelerator class will be teamed up in small groups of 10.
Your small group will review your work each week and provide feedback and accountability.
At the end of the 4 weeks, you’ll have a private 1:1 call with one of our coaches, Bryan Harris and Andy Traub, to make sure you have the systems and confidence you need to continue landing partnerships that grow your business. We’ll answer any questions you have and leave you with an action plan for the next 90 days.
Our goal isn’t just to help you land your first partnership—it’s also to make sure you keep stacking increasingly valuable partnerships up for yourself, one after the other, long after the program is over.
You won’t have to worry about where the next burst of growth is coming from because you’ll have sustainable channels of warm partnership traffic available to you anytime you need them.
Partnership Accelerator will run from October 7 - November 1, 2019. Here’s an overview of exactly what you’ll work on, and the deliverables you’ll have at the end of each week.
Here’s an overview of exactly what you’ll work on from September 2nd to 27th, and the deliverables you’ll have at the end of each week.
The first step to landing a high-impact partnership is identifying the 100 potential partners who would be a perfect fit for your business. These are the companies and influencers that have audiences filled with your ideal customers.
Sounds basic? Sure.
Totally overlooked by 90% of people trying to execute partnerships? You better believe it.
But putting in the time to have a well-curated target list makes all the difference between landing a truly impactful partnership and writing a guest post for a blog that never emails it to their audience and sends you zero new customers.
By the end of the Week 1, you’ll have a perfectly targeted list of partners with the potential to realistically send you hundreds or thousands of customers. You’ll learn:
The 7 places to look for partners that are already serving your target customers
How to quickly identify which potential partners would have the biggest immediate impact on growing your business
Key red flags that will help you avoid wasting time on partnerships that won’t move the needle
Once you’ve identified your target list of 25 dream partners, you’ll nail down the type of partnership that would work best for each of your top 3 targets.
We’ll also show you the tried-and-tested pitch scripts we’ve spent years refining based on our interactions with hundreds of partners.
By the end of the week, you’ll have written and sent bulletproof pitch emails to your top 3 targets (including one we’ll personally write for you). Along the way, you’ll learn:
The 3 primary types of partnerships and how to decide which one would work best for your unique business and industry
How to seem valuable to partners even when their audience or customer base is 20x bigger than yours
How to write a pitch email that isn’t weird or aggressive and gets opened by your future partner
How to avoid getting trapped in the dreaded “We’ll think about it” territory so you can quickly advance the conversation once your partner indicates interest
Getting someone to agree to a partnership is great, but the key to maximizing the leads and sales it generates is making sure your partner promotes you the right way.
In Week 3, we’ll show you exactly how to negotiate and lock in your partner’s promotion plans without coming off pushy or sabotaging the relationship. You’ll learn:
How to create a promotion plan that guarantees your partnership will be a hit—for you and your partner
How to run partnerships in a way that doesn’t require affiliate splits or icky reciprocal promotions that make you feel like you’re spamming your audience
Exactly what to say so your partner will commit to promoting you in a meaningful way—you will NOT have to settle for a couple of half-hearted tweets or a tiny mention near the bottom of one of their emails
Week 4 is all about sealing the deal with your partner and setting yourself up for additional partnerships with them down the road.
We’ll walk you through every step between the nailing down the finer points of the promotion and getting a rock-solid commitment from your partner—and then what to do during and after the partnership. You’ll learn:
The word-for-word emails you should send your partner throughout the partnership to keep things on track and avoid any mishaps (making the partnership easy for them is the best thing you can do to land additional partnerships)
How to “stairstep” your first partnership into bigger and better promotions with the same partner
How to turn a one-off partnership into an evergreen acquisition channel that continues sending you leads long after the initial promotion ends (this is how we continue to get leads from partners years after they’re done promoting us)
We’ll teach you the core concept of the week and you’ll be able to ask questions.
We’ll teach you the core concept of the week and you’ll be able to ask questions.
You’ll have a small group work session where everyone makes progress on the weekly bite-sized project. You’ll be able to ask questions in real-time as you run into any bumps or roadblocks. It’s built-in accountability and action.
Imagine it’s halfway through Week 1 of Partnership Accelerator.
You’ve been making steady progress on your list of dream partners. You check your inbox in the morning and find an email from me containing a hand-groomed list of 3 target partners researched specifically with your business in mind.
Like this one:
In addition to this partner briefing we also write a 100% custom pitch email...
That’s right—we will personally research ideal partners for your business and then write your first pitch email for you at no extra cost.
If you’re willing to show up and do the work to land your first partnership, we will stop at nothing to get your first partnership secured.
We Keep You Accountable So You Never Fall Behind
Most online training will just throw you in a private Facebook Group with your fellow students and expect them to magically keep you accountable.
Forget that—Partnership Accelerator is about real accountability.
That means your status on every action item and project is tracked on a daily basis. If it looks like you're getting off track, we'll reach out and lend you a hand.
Real accountability also means there are consequences for falling behind. :)
The first time you miss a project deadline, you'll be charged an agreed-upon penalty fee. The second time you miss a project deadline, you'll get kicked out of the Accelerator class.
Note: We rarely have to invoke these consequences—we also rarely have students who don't succeed in our Accelerators. Probably not a coincidence.
Each week, you’ll need to spend about 5 to 10 hours working on your business. If you’re not serious enough yet to make that modest commitment, Partnership Accelerator won’t be a good fit for you.
One of the unique things about Partnership Accelerator is we guarantee your success. If you put in the work but don’t land a partnership by the end of the 4 weeks, we’ll give you a full refund. You’ll also have the option to credit your $500 tuition toward a 12-month 1:1 coaching program.
That’s part of the reason why we require that you apply to join Partnership Accelerator. In the extremely rare event that we don’t think your business could grow from partnerships, we’ll be up-front and tell you instead of admitting you to the program.
Since our live calls are action-oriented, we do encourage you to attend as many of them as possible. However, we also get that sometimes stuff happens. You’ll have access to recordings of everything, so you’ll be able to revisit the calls and catch up in your own time if you can’t make a few.
Partnership Accelerator lasts for 4 weeks starting October 7, 2019. You’ll have 3 scheduled meetings each week and weekly projects to ensure your progress and keep you on track.
At this point, I’ve spent enough time talking about myself. :)
All you need to know is I’ll be there every week to hold you accountable and help you make progress toward landing your partnership.
But joining me in the Partnership Accelerator will be one of the best entrepreneurs and coaching I've ever worked with - Andy Traub
For over a decade Andy Traub has adjusted to the ever-changing digital landscape by creating a variety of products and services. Now he’s bringing that expertise to Growth Tools. He was podcasting a decade ago, published his own book (and sold over 10K copies), and has been featured on the Dave Ramsey's show and in Forbes Magazine.
He lives outside of Nashville, Tennessee with his wife of 13 years, their three kids, and a fat pug named Zeek.
We could show you a lot of 4 and 5 star reviews, but who cares? The true measure of the success of a class is how successful the students are actually getting the promised result. That’s why we religiously track each classes success rate and publicly share the numbers.
“Was featured on 5 major sites (including the Wall Street Journal) after Partnership Accelerator. I”ve paid $18,000 for programs that aren’t as effective as this one.”
“Landed 3 partners. Loved the accountability and the program.”
“Was blown away by the pitch and partner list we created and gave him on Day #1”
Inside of each Partnership Accelerator class we have a Slack room called the #yesroom. It’s dedicated to bragging and celebrating every time someone lands a partnership. It’s my favorite thing we do and it’s so inspiring to see the 100+ posts. Check a few of them out from our latest class:
If you don’t walk away from these 4 weeks with a booked partnership, we’ll give you your money back. When we say you’ll get a “guaranteed yes,” we mean it. We will even find your first potential partner, write your first pitch email and work alongside you the entire time.
Our 100% money-back guarantee: you’ll get your first partnership in 4 weeks or we’ll give you a full refund
When we first came up with the concept for Partnership Accelerator, we asked ourselves one question: “What would we build if we wanted to guarantee student success?”
We didn’t care about selling the most units or creating something that could scale to tens of thousands of people at the same time. If we wanted to do that, we would've just built another online course.
Partnership Accelerator is the anti-course. It’s for people who want to build focused action directly into their schedule. It’s for people who would rather have results than just get access to more training.
There are only 2 possible outcomes if you’re accepted into Partnership Accelerator:
You succeed. You land your first partnership. You see measurable, impactful growth in your business.
You haven't landed a partnership by the end of the 4 weeks. We give you a full refund.
You’ll also be able to credit your $500 tuition toward a 12-month 1:1 coaching program as well.
I’ve seen partnerships make such a massive difference for businesses enough times to know that you don’t have to be special to get them to work.
You just need the right approach, the right guidance, and enough focus to do the work.
That’s why I’m confident enough to guarantee your success.
If you’re willing to do the work with me, I’m willing to take all the risk.
The cost to join Partnership Accelerator is $500. To apply, complete this application and submit a fully refundable $100 deposit. There are only 50 seats available in this class. We’ll let you know if you were accepted within 48 hours.