Conversion Accelerator is a hands-on, limited program that gives you a combination of accountability, 1:1 feedback, and done-for-you services you’ll never find in any online course.
For 4 weeks, the Growth University team will walk you and a small group of 49 other entrepreneurs through a step-by-step plan for optimizing the most important pages on your website to convert as many visitors into leads as possible.
Each week, we’ll coach you through one specific project (and do some of the work for you!) that will bring you closer to doubling your website’s conversion rate. Yup—that means you’ll be able to grow your email list (and revenue) without having to burn yourself out on time-intensive traffic generation strategies.
Unlike typical online training, Conversion Accelerator emphasizes taking action over sitting alone at your computer watching a bunch of videos.
In Conversion Accelerator, we don’t just tell you what to do and then leave you to do all the implementation alone—we actually roll up our sleeves and get down in the trenches with you. That means we:
Audit Your Website: Before Week #1 even starts, our team will personally review your website and send you a video that covers copy recommendations and specific opportunities for improvement that we’ll work on with you during the Accelerator.
Create a Brand New Lead Magnet for You: When we optimize your homepage in Week #1, our team will create a pro-quality lead magnet you can offer to visitors on the page when they sign up for your email list.
Give You a Few Other Surprises We Won’t Reveal Just Yet: Why spoil all the fun now? One of our goals of Conversion Accelerator is to leave you wowed enough to want to work with us even more. That means we show up ready to work just as hard on your business as you.
Every week, we’ll meet on 3 live calls designed to do one thing: get stuff done. This is where our team will get you started on your action steps for the week, answer questions, and help you work through any challenges you encounter along the way.
You’ll complete 1 bite-sized project that will move you closer to the ultimate goal (doubling your website’s conversion rate) every week. In addition to the work you accomplish on the group calls, you’ll also get a detailed walkthrough doc that shows you how to complete everything step-by-step.
Sitting alone at your computer watching course videos in silence doesn’t work. That’s why we do 3 specific things to ensure you stay accountable and keep hustling:
Your status on every action item and project is tracked on a daily basis, so we can reach out and lend you a hand if it looks like you’re getting off track.
Out of the 50 people who join this Conversion Accelerator class, you’ll be teamed up with 9 others so you can review each other’s work, share ideas, and have each other’s backs.
The first time you miss a project deadline, you’ll be charged an agreed-upon penalty fee. The second time you miss a project deadline, you’ll get kicked out of the Accelerator class.
Note: We rarely have to invoke these consequences—we also rarely have students who don’t succeed in our Accelerators. Probably not a coincidence.
In Conversion Accelerator, every single step is mapped out for you. All you have to do is show up, follow our step-by-step action items, and enjoy the fruits of your labor (AKA measurable growth you’ll be able to see right away).
Here’s an overview of exactly what you’ll work on from September 2nd to 27th, and the deliverables you’ll have at the end of each week.
The #1 most visited page on your website is almost certainly your homepage. That means the copy, calls to action, and structure of that page are having the single biggest impact on the number of leads your website is generating right now.
Yet when’s the last time you put serious thought into them?
Week #1 will be all about making sure every element on your homepage is built to convert visitors into leads. By the end, you’ll have a restructured homepage with new copy we help you write, a new lead magnet (that we design for you), and zero elements that distract from the page’s top goal—generating leads. You’ll learn:
How to write high-converting homepage copy that grabs your ideal customers’ attention and doesn’t let it go
The key to creating an irresistible opt-in offer that not only gets more people to sign up, but also primes them for the next step in your funnel
The 7 specific sections your homepage needs in order to give visitors the perfect first impression of your business
Right now, can you guarantee that everyone who visits your site will see at least one clear reason to sign up for your email list before they leave?
Most websites just stick an email signup form in their sidebar or at the end of every blog post and pray people notice it. (Hint: almost everyone has subconsciously trained themselves to ignore these kinds of CTAs.)
In Week #2, we’ll set up the kind of site-wide call to action on your site that visitors are guaranteed to notice (without getting annoyed). Along the way, you’ll learn:
The right (and wrong) kind of CTAs to use on your site
The free software tool we recommend you use for your opt-in forms (and how to set it up even if you don’t have tech skills)
Why you should avoid using pop-ups that disrupt your visitors (and what to do instead)
What if your top 3 most visited pages (other than your homepage) were converting 20% of visitors into leads? That’s the result we typically see when businesses implement the strategy we’ll walk you through in Week #3.
Instead of offering visitors the same lead magnet that’s offered everywhere else on your site, you’ll create unique lead magnets for each of your top 3 pages that are specifically tied to each page’s content. You’ll learn:
The 4 types of lead magnets we’ve learned consistently outperform most others (after testing 25+ different types across 100s of different pages and campaigns)
How to rapidly create professional-quality lead magnets in minutes (without hiring a designer)
The exact spots you should put your call to action on each page in order to generate the most clicks and conversions
In Week #4, you’ll implement 5 advanced strategies that allow you to take advantage of hidden opportunities for generating leads that 99% of businesses overlook.
By the end of the week, you’ll have everything you need to maintain high conversion rates across your entire site (and any sites/pages you create in the future) long after the program ends. You’ll learn and implement:
The “viral thank-you page” strategy that will get 40% (or more) of your new email subscribers to share your business on social media
5 tweaks that will turn low-traffic blog posts into consistent sources of high-quality leads
The 5-part checklist you’ll review once per quarter to keep your conversion rates consistently high and uncover new opportunities to improve them
Each of the 4 weeks of Conversion Accelerator will feature 3 live group coaching calls that follow this structure:
We’ll teach you the core concept of the week and you’ll be able to ask questions.
You’ll watch as we implement the concept you learned on Monday step-by-step.
You’ll have a small group work session where everyone makes progress on the weekly bite-sized project. You’ll be able to ask questions in real-time as you run into any bumps or roadblocks. It’s built-in accountability and action.
Each live coaching session will be at 3:30 Central time (and recorded in case you can’t be there live).
With Accelerator classes, we grade ourselves on one metric—your success.
If you show up, put in the work, and don’t get the results we promise, that’s on us.
That’s why each enrollment period is limited to 50 people—so you can get the kind of hands-on guidance and feedback that leads to fast results.
That’s why there’s an application process—so we can make sure your business is a great fit for the program.
And that’s why your success is guaranteed.
There are only 2 possible outcomes if you’re accepted into Conversion Accelerator:
You succeed. By the end of our 4 weeks together, your website is generating twice the number of leads it was when you joined the program. You’re seeing measurable, impactful growth in your business.
If you haven’t doubled your website’s email signup conversion rate by the end of the 4 weeks, we’ll give you a full refund. You’ll also have the option to credit your $500 tuition toward our 12-month 1:1 coaching program.
Conversion Accelerator is the anti-course. It’s not about investing in something that you’ll get around to watching “someday.” It’s about investing in something that’s going to get you real results now.
If you’re willing to show up and hustle, we’re willing to take all the risk.
Although this is our first Conversion Accelerator class, we’ve put hundreds of entrepreneurs through Accelerators on other topics that focus on achieving different results. Here’s what they’ve said about the experience.
“I love the style of hyperfocus for 4 weeks and constant reminders to take action. It’s been literally exactly what I was hoping for.”
- Nick True
“This has been an eye-opening experience. The level of support I’ve received is something I’ve never had with any program I’ve purchased in the past.”
- Tasia Barriero
Most business owners do.
And the fact is, they’re usually right.
Putting a website together involves a thousand tiny decisions, and you’re not alone if you felt like you were just taking your best guess when you made them.
How do you know if your copy is conveying the right message? Does it connect with the right kind of customers—the ones who are ready to buy?
Do you have the right call to action? Is it clear to visitors that there even is a call to action?
Is your website built to convert, or is it just the result of a bunch of random tactics thrown together?
Figuring out those questions on your own is overwhelming, not to mention time consuming—especially when most of your days are spent hunched over your computer just trying to figure out ways to generate more traffic.
Here’s the thing: if you have traffic coming to your site and you have a product to sell, the fastest way to grow your revenue isn’t to increase traffic. The fastest way is to convert more of the traffic you’re already getting.
And the vast majority of websites are FULL of opportunities to do exactly that. The trick, of course, is knowing how to find them.
Instead of trying to guess your way to more conversions, Conversion Accelerator gives you a step-by-step plan you can actually be confident will work because we’ve put in the time to test it across hundreds of different businesses.
No more wasting time trying to figure out what to do next (or worrying that you’ll do the wrong thing).
No more cringing when you visit certain pages on your website.
You’ll have a website you can be 100% confident is built to turn traffic into ideal leads for your business.
You’ll have our team in your corner ready to answer questions whenever you have them. We’ll even be auditing your website, showing you exactly what changes to make (and how to make them), and creating a brand new lead magnet for you.
The right plan changes everything, especially when it comes with accountability and guaranteed results. And that’s exactly what we’ve built Conversion Accelerator to give you.
So if you’re ready to finally give yourself the space to spend 4 weeks doing focused, productive work on your business that generates results you can see, apply for Conversion Accelerator.
We’ll take the time to look at your business, make sure it’s a perfect fit for the program, and then offer you one of the 50 limited spots if we’re confident it will double the number of leads your website is generating.
Each week, you’ll need to spend about 5 to 10 hours working on your business. If you’re not serious enough yet to make that modest commitment, Conversion Accelerator won’t be a good fit for you.
Since our live calls are action-oriented, we do encourage you to attend as many of them as possible. However, we also get that sometimes stuff happens. You’ll have access to recordings of everything, so you’ll be able to revisit the calls and catch up in your own time if you can’t make a few.
After you’re accepted into the program, we’ll walk you through a simple onboarding process that makes sure you have the ability to track the right numbers on your website. We’ll show you how to calculate your website’s conversion rate over the past 90 days and then compare that number to your website’s conversion rate over the final 2 weeks of the program to grade your success.
One of the unique things about Conversion Accelerator is we guarantee your success.
If you put in the work but don’t double your website’s conversion rate by the end of the 4 weeks, we’ll give you a full refund. You’ll also have the option to credit your $500 tuition toward a 12-month 1:1 coaching program.
That’s part of the reason why we require that you apply to join Conversion Accelerator. If we don’t think your website is ready to benefit from optimization, we’ll be upfront and tell you instead of admitting you to the program.
Conversion Accelerator lasts for 4 weeks starting September 2nd. You’ll have 3 scheduled meetings each week and weekly projects that ensure your progress and keep you on track.
The cost to join Conversion Accelerator is $500. To apply, complete this application and submit a fully refundable $100 deposit. There are only 50 seats available in this class. We’ll let you know if you were accepted within 48 hours.